Finding Your Voice With Twitter Influencer Tools

The marketing landscape has changed considerably in recent years. Traditional methods of advertising are falling by the wayside as more businesses ditch easily blocked banner ads and pop-up subscription forms in favor of value-added content that consumers are keen to search out themselves. Unfortunately, with more companies uploading content, it’s becoming increasingly difficult to make a mark. Great content tends to float to the surface, but partnering with respected content creators helps even more, as consumers are 71 percent more likely to make purchases based on social media referrals, according to HubSpot. Twitter is a great place to start extending your brand reach, but if you want an influencer on board, you may need to use some Twitter influencer tools to sift through your available options and find the perfect partner.

Understanding Twitter Influencer Tools

The popularity of Twitter has been well demonstrated. By the end of 2017, the microblogging site was averaging 330 million active users each month, and users average around 6,000 tweets every second (a staggering 200 billion tweets per year). Finding an influencer with the ability to tap into that huge market has the potential to completely revolutionize your content marketing system. But with so many content creators out there, finding the right person to be the voice of your brand isn’t always easy. Twitter influencer tools are the answer.

What Are Influencer Tools?

Twitter influencer tools are programs that allow you to search for content creators based on criteria such as keywords in their recent tweets, keywords in their biographies, or commonly used hashtags. For example, TweetReach uses recent tweets to generate a list of the top 100 contributors related to a subject, and Buzzsumo lets you analyze what content is performing well and which creators are talking about it. Some tools also offer a wealth of functions for negotiating with influencers, building your marketing campaigns, scheduling publication, and settling payments. Many programs offer free trials, but they usually require a subscription fee to gain access to all of the features.

Why Do You Need Influencer Tools?

The truth is, you don’t need influencer tools. It’s possible to track down potential partners by doing a regular Google search, and to create all of your content marketing systems manually. But influencer tools offer many advantages, such as:

Choosing the Right Twitter Influencer Tools

There are many influencer tools available, each offering their own pros and cons. When choosing a tool, consider which functionality you need, and how much you’re prepared to spend on it. Common considerations include:

Final Thoughts: Finding the Right Voice

Social media influencers have the potential to extend your brand reach by sharing your content with their built-in audiences, and Twitter is a prime target for posting bite-sized content to improve engagements. But it’s important to make sure the content creators you select have the right kind of knowledge, the right type of audience, and the right style to ensure they represent your brand in the best way. After all, you don’t want to partner with someone who uses a style of humor that’s unlikely to gel with your regular customers, and you don’t want to spend heavily on an influencer who doesn’t draw in a large enough audience to get a reasonable return on your investment. Twitter influencer tools are a great way to narrow the field and make the right choice.