The term “lifestyle” covers a wide range of topics, so when it comes to lifestyle bloggers, it’s not surprising that they write about an equally wide variety of subjects. Unlike personal blogs that focus on personal storytelling, lifestyle bloggers write about many activities, interests, or products. The spotlight of the blog isn’t on the writer — although the writer is sharing his or her own experiences — and it often has the tone of a helpful friend giving advice or sharing valuable information.
In many cases, lifestyle bloggers start by writing about a single niche topic, such as makeup, fitness, or parenting. But over time, they often begin adding other interests related to their original blog theme. For example, a fitness blogger might start sharing some of her favorite smoothie recipes or give tips on buying fitness apparel. By linking together topics that connect organically, they increase their ability to attract an audience that shares those interests and will begin to see them as an authority.
When you become a lifestyle blogger, you open the door to becoming an influencer in your chosen areas of interest. Promoting your blog and your topics on social media is an excellent way to grow your audience.
Types of Lifestyle Blogs
Lifestyle blogs cover a lot of territory. Each type of lifestyle blog has subcategories that can be included. Here are some of the popular types of lifestyle blogs and some of the topics that can be included within each one:
- Arts and culture: Museums, fine art, TV/films, music, books, pop culture
- Beauty: Makeup, skin-care products, hairstyles, cruelty-free beauty products, makeovers
- Fashion: DIY fashion, fashion trends, fashion tips, shopping tips, designer looks, accessories
- Finances: Investing, budgeting, saving money, debt reduction, side hustles
- Fitness: Exercise, nutrition, supplements, fitness fashions, mental health
- Food and drink: Gourmet cooking, budget dining, healthy indulgences, cocktails, wine
- Home and garden: Interior design trends, crafts, décor, natural living, DIY, home improvements
- Marriage and family: Relationships, pets, parenting, religion, blended families
- Self-help: Mindfulness, psychology, inspiration, spirituality, education, research
- Technology: Gaming, photography, smartphones, digital devices, computers
- Travel: Domestic travel, luxury travel, budget travel, family travel, international travel
Of course, this isn’t a comprehensive list; you can explore other categories based on your interests. The important thing to keep in mind is that you need to choose topics you’re familiar with and have a certain amount of knowledge or expertise in, since you’re positioning yourself as an authority.
Choosing the right lifestyle niche
While there might be several topics that appeal to you, it’s best to narrow it down when you’re starting out. More is not always better; each blog post needs to be informative, engaging, and accurate, and taking on too many topics in the beginning can make your blog posts feel scattered and unfocused. Remember, you can always add more topics or categories as you become more comfortable with the blogging process, so choose one or two areas to focus on and work on growing your following through those topics.
Lifestyle blogs are popular, but that also means you’ll have to find a way to stand out from others who are covering the same or similar topics. What’s going to differentiate your blog? What voice will you use, what tone will drive your content, and who is your target audience? You’ll also want to think about how you’re going to reach your audience and what social media tools you can use to promote it. These are all important questions to answer before launching your blog.
Where to find topics
At first, you may find that you have more blog ideas than you can write. As you write, continue keeping a running list of new topics, and use resources such as other blogs, news stories, and seasonal events to provide more story ideas. While you don’t want to copy what other bloggers are writing, you can look at trends and topics and think about how to put your own voice or spin on it.
Consistency is important to ensuring the success of your blog, and that means not only creating new posts on a regular schedule but also being consistent in your tone and approach to topics. And, as you become more comfortable with blogging, you’ll find that ideas are everywhere; you just need to look for them.