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With its eye-catching photos and super short videos, Instagram is the ideal social media platform for visual brands. Whether you’re a fashion, beauty or travel brand, it’s worth it to get to know the top Instagram brand influencers.

While you might not get to work with these influencers individually, knowing what they post about and what brands they work with can give you an idea of why they’re so popular and what you can imitate with your own campaigns.

25 Top Instagram Brand Influencers

Selena Gomez

With 134 million followers, Selena Gomez is the most popular person on Instagram. The pop star is also the top Instagram brand influencer, partneringwith the likes of Coach to put together limited edition collections.

Kylie Jenner

New mom Kylie Jenner is still one of the top Instagram brand influencers. She has 105 million followers and regularly posts pics of her modelling different looks from her cosmetics brand.

Kim Kardashian West

Kylie’s older half-sister, Kim Kardashian West has 109 million followers and quite the reputation as one of the top Instagram brand influencers. Lately, she’s been repping her own brand, KKWBeauty.

Kendall Jenner

Kendall Jenner, Kim’s half sister and Kylie’s full sister, is also a big-name Instagram brand influencer. She’s got just under 89 million followers. A model, she works with fashion and footwear brands, as well as vitamin companies, gas companies and watch companies.

Iris Apfel

96-year-old Iris Apfel is living proof that style doesn’t have an age limit. As one of the top Instagram brand influencers, she has 843,000 followers and partners with big-name department stores. Her most recent brand collab was a pop-up shop on the third floor of Bergdorf’s.

Cristiano Ronaldo

Cristiano Ronaldo is a soccer (football) star with 122 million followers. He’s an Instagram brand influencer who works with brands including Nike, Herbalife and American Tourister.

Danielle Bernstein

Fashion blogger and Instagram brand influencer Danielle Bernstein created We Wore What and has a sizable following of 1.7 million. She works with the likes of Tod’s, Nordstrom, and H&M.


Rihanna is an Instagram brand influencer with 61 million followers and her own incredibly popular beauty line with Fenty. Plus, she partners with Puma and Stance, releasing several sell-out collabs.

Aimee Song

Fashion blogger and Instagram brand influencer Aimee Song has 4.7 million followers and partners up with brands like Proenza Schouler, Revolve Clothing, and By Terry cosmetics.

Cara Delevingne

Cara Delevingne is a model, actor, and one of the top Instagram brand influencers with 41 million followers. As a model, she works with the likes of Burberry and Dior. She also partners with brands like Puma.

Murad Osmann

Murad Osmann is a travel blogger, photographer, and one of the top Instagram brand influencers with 4.6 million followers. He created the popular photo of a woman leading someone to a beautiful, scenic location. Dubbed “Follow Me To,” it’s since take on a brand and a life of its own. Osmann’s also worked with brand such as Renaissance Hotels.

Chiara Ferragni

One of the biggest fashion bloggers out there and certainly on of the top Instagram brand influencers, Chiara Ferragni has nearly 12 million followers. She’s launched her own line and collection and has partnered with fashion and beauty brands and stores such as depop, Calzedonia and Lancome.

Huda Kattan

Huda Kattan, with her 24.7 million followers, might be one of the world’s most well-known beauty bloggers. She’s been able to turn her fame and influence into her own line of cosmetics.

Camila Coelho

Another fashion blogger and influencer, Camila Coelho has 7 million people following her on Instagram. She’s worked with brands such as Dior, Senreve, and PatBo.

Joanna Gaines

Joanna Gaines, one half of the couple behind “Fixer Upper” on HGTV, has 7 million followers. Although her show’s no longer on the air, she remains an influencer, thanks to her own brand, Magnolia Market, and her partnerships with stores such as Target.

Julie Sarinana

Better known to her 4.7 million followers as Sincerely Jules, Julie Sarinana is a fashion blogger who’s partnered up with brands such as Sezane and Armani.

James Charles

James Charles has 3.2 million followers. His big claim to fame as an influencer is being named the first ever male CoverGirl.

Meghan Rienks

Meghan Rienks makes funny baking videos. She’s also built up quite a following on Instagram — 1.3 million — and has partnered with brands like Boots No.7, Old Navy, and Converse.

Manny Gutierrez

James Charles might have been the first male CoverGirl, but fellow male makeup artist and beauty blogger Manny Gutierrez is the first male spokesperson for Maybelline. He has 4.4 million followers.

Zoe Sugg

British vlogger Zoe Sugg, aka “Zoella” is queen of the haul video. She has 11 million followers on Instagram and has worked with brands like Asos and Primark. She’s also managed to translate her online influence into offline success, having published several books and produced product lines.

Jen Selter

Jen Selter built up a following of nearly 12 million with her “belfies,” or “booty selfies.” She’s since developed her own training programs and has partnered with several brands, such as tarte cosmetics.

Kiersten Rich

Kiersten Rich is a travel blogger with just over half a million Instagram followers. She made waves because she literally quit her job to travel the world. It’s paid off, as she’s landed plenty of brand partnerships, working with the likes of Herbal Essences and GoPro.

Amanda Stanton

Amanda Stanton is a mom of two with 1.2 million Instagram followers. She works with plenty of beauty and fashion brands, including Ripar Cosmetics, Third Love and Fab, Fit, Fun.

Poppy Deyes

Poppy Deyes is a food and travel blogger and influencer with 1.3 million Instagram followers. She works with brands like Cath Kidston and Herbal Essences.

Ingrid Nilsen

Ingrid Nilsen is a beauty vlogger who’s also popular on Instagram, where she has 1.6 million followers. She’s worked with a few beauty brands, but has also expanded her reach, partnering with brands like McDonald’s.

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