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From chicken tendies to road trips, here are four of our favorite influencer marketing case studies

Hidden Valley Ranch

Hidden Valley Ranch wanted to drive more awareness of its secret sauce and dry dips. The campaign was built around “The Big Game,” making it the ideal time to reach users who are looking for innovative, tasty but simple party food ideas.

IZEA collaborated with mid-tier and micro-influencers whose audiences were interested in recipes, lifestyle, and sports. Using Instagram and Pinterest, influencers shared custom recipes along with appealing photos of their creations. Then, through a partnership with Click2Cart, we provided a one-click shopping experience so the audience could purchase Hidden Valley Ranch directly. 

Guess Eyewear

With an international reach, Guess Eyewear wanted a campaign that would cover 20 countries in North and Latin America, Asia-Pacific, and Europe, the Middle East and Africa. The goal was to raise awareness of its eyewear collection.

IZEA partnered with international male and female fashion influencers to create original content from their unique location. Using Instagram Photos and Instagram Stories, the influencers were tasked with providing high-quality visual content that not only promoted the collection but would drive their followers to make a purchase. 

Go RVing

Go RVing wanted to change the perception of RVing among millennials and raise awareness about the RV lifestyle. Specifically, the brand was looking to increase diversity among RVers and wanted to focus on engaging people of color. 

IZEA coordinated a massive campaign, enlisting three influencers to discover the RV lifestyle; each spent the summer of 2019 chronicling life on the road and IZEA amplified their messaging by using 71 additional influencers to drive further social engagement. A video crew also followed each influencer to provide additional content to support the campaign.

Tyson

Looking to reach parents and millennials who want fast, affordable, but tasty meal options, Tyson wanted to push awareness of its products and increase purchases among its target audience. Its overriding goal was to encourage consumers to make it a part of their regular shopping list.

IZEA partnered with Tyson to develop a campaign that focuses on three retailers — Walmart, Publix, and Meijer — and used influencers to share recipes. Each retailer had a different meal or product to spotlight, and followers had the Click2Cart commerce option to let them buy directly from the social platform.

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