Skip to main content

How do you get ready for game day? Do you break out your favorite jersey, make munchies, or meet up with your crew at the local bar? If you’re a sports fan, you likely have a game day routine and right now, it’s trendy to share that routine in a TikTok video. 

Whether you whip up a game day treat, like @3PiecesofPecan, who makes a mean buffalo chicken dip, or support the team from the sidelines like @Kree.stel with her cheer squad, TikTok pays homage to #gameday routines. 

beer, chips and a football in front of a TV

Here’s how brands can engage with #GameDay

Share a recipe

Does your brand sell cookbooks, meal plans, bakeware, or food? If so, consider sharing a game day recipe. Draw inspiration from @thefeedfeed’s most recent #wingtok video that showcases how to make the perfect wings or @gabriellaquille’s three-ingredient chili dip. 

You can even share recipes for athletes. This young player shares his favorite pre-game smoothie recipe

Pick a quick recipe, shoot a video, and be sure to promote your product or service subtly. For example, make the recipe using your branded utensils or mention at the end of the video that you have a lot of great recipes in your cookbook. 

Create the perfect spot to watch the game

For brands that sell furniture, TVs, or even gazebos, consider using your product to create the perfect place to kick back and watch the game. 

This isn’t just for brands that sell couches and flat screens. Check out this luxurious outdoor gazebo from @mickeysminutes that’s #gameday ready. With an outdoor kitchen, a massive cooler, TVs, and an assortment of seating, many different products could be featured in a setup like this. 

You might consider giving a product or two to an influencer and letting them set up their game day viewing area and share it on social media.  

Provide #gameday fashion inspiration

Whether you’re going to a watch party, meeting friends at the bar, or heading to the stadium, #gameday has its own fashion trends. If you’re a fashion influencer, a boutique owner, or an Etsy creator, consider offering some ideas on what to wear. 

@jacky.herr shows her followers how to turn an ordinary t-shirt into a fun tube top, while @dawgiedos, a site run by the University of Washington’s softball team, provides #gameday hair inspiration


follow us for braiding ideas, tips & tricks! & watch us on PAC-12/ESPN & on Instagram to see our hairstyles in action! #fyp #softball #gameday #hair

♬ Peaches - Justin Bieber

For a slightly different take, try asking followers to pick which outfit should be the #gameday winner, like influencer @katiefeeneyy does with these three options.

Help moms of athletes 

Moms juggle a lot, but their to-do list increases when one (or many) of their kids plays sports. Consider creating a video aimed at helping the ‘keeper of the uniforms.’ 

Maybe your brand sells second-hand athletic equipment, which could help a budget-watching mom get the things she needs without draining her bank account. Or, maybe your brand sells stain remover or laundry bags, you could promote your product as a solution to cleaning sweaty, stained uniforms. 

You can draw inspiration from this mom, @kraystie, who finds her son’s dirty baseball uniform crumpled up on the floor just hours before the game and gets it washed quickly. 


WHO FORGOT TO WASH THE DAMN BASEBALL PANTS????? SMH!!!!!! #badmom #boymom #baseballmom #gameday #whiteclaw #fyp #foryou #funny

♬ Oh No - Kreepa

Go for a dance challenge

TikTok is the original home for dance competitions, so if you’re struggling to find a good #gameday idea, you can always challenge your followers to show you their best dance for a chance to win a prize. 

There is no shortage of dance videos on TikTok, like this #gameday dance from @_ragannn, who’s set to compete in a championship game herself or this young cutie rocking her moves to support #hawknation.

Ask followers to create and share their dance moves or their #gameday celebration dances on TikTok. 

Get Started

Influencers: Are you looking to partner with industry-leading brands? Create a free profile today

Marketers: The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.